Ichigoichielove? What Does that Even Mean?

Ichigoichie (pronounced itchy-go itchy-eh) is a Japanese expression that literally means "one time, one meeting". Its meaning is close to Latin's carpe diem (seize the day). I love this expression because it's a great reminder to focus on where you are and what you're doing. It's as much about mindfulness as it is gratitude.

I added the word "love" to it — and I realize this is going to sound a bit hippy dippy — as a reminder to do everything with love. Whether it's love for a partner, a friend, or for what you do, we dictate our lives around things and people we love.

...Now enough of the cheeseball stuff.


I started this blog because after 10 years of living in Japan (and about five writing about it) I felt the need to share a narrative that isn't a tired old stereotype. There are so many cliches and misconceptions (some warranted) about Japan, and there's so much more to it that gets lost in the noise.

The same goes for the Nordic region (Sweden, Norway, Denmark, Finland, and Iceland), which has been enjoying a cultural and tourism boom of late.

I want to delve into deep cultural quirks, but with an explanation of why they exist. I also want to share my exploration of "unpopular" Japan — the unknown areas that may not stand out at first, but after scratching the surface reveal fascinating and beautiful pockets of originality and ingenuity. I will also take on topics related to general wellbeing, because it's all connected.


Lisa Wallin Writer, Editor, and sometimes NHK World TV presenter in Tokyo, Japan

I'm a third culture kid who moved around a lot when I was younger. Now I have one foot in my birth country Sweden and the other in my host country, Japan. I love nerding over cultural quirks, obscure historical episodes, and living healthy.


I have been creating content for Japanese companies, governmental organizations, and Japan-based English-language magazines for eight years. For more information on my work, take a look at my portfolio.

If you'd like to work with me, email me or send a note via the contact form.